Google has been hit with an €890 million fine by the European Union for violating the Digital Markets Act (DMA) due to its practices related to its search engine and app store. The European Commission’s decision comes as a response to Google’s preferential treatment of its own services in search results, as well as restrictions placed on app developers.
The tech giant faces a €460 million penalty for prioritizing its own services, such as shopping and hotel listings, over those offered by competitors. Additionally, Google has been fined €430 million for preventing app developers from guiding users towards more affordable deals available on alternative platforms or directly through their websites.
Under the terms of the ruling, Google is required to ensure that third-party services appearing in search results are treated equitably and without bias. Moreover, Google must permit app developers to advertise offers beyond the confines of the Google Play Store, leveling the playing field for competitors.
EU officials acknowledged Google’s efforts to begin testing modifications to its search results, marking it as a noteworthy step towards adhering to the Digital Markets Act. This move is anticipated to foster greater competition within digital markets and offer consumers more options.
The ruling compels Google to make significant alterations to its business operations throughout the European Union, aligning with the broader objective of the DMA to create a more balanced and competitive digital marketplace.